Prior to joining Direct Feedback, Kevin has over 15 years experience in market research. His career in market research has included employment with M/A/R/C Inc. of Dallas, TX and Campos Inc. of Pittsburgh, PA. His past experience includes data processing, cross-tabulations, and project management.

Kevin earned a degree in Business from University of Kentucky.

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Direct Feedback

Patrick Wood is a seasoned professional in the areas of marketing research, strategic planning and brand positioning having worked in various capacities in consumer packaging, retail and business-to-business. He has spent over a decade moderating focus groups for both agencies and companies alike with such names as Nestle, SunMaid, Mellon Financial, UPMC, Respironics, Citizens Bank and Stouffer’s.

His unique style of facilitating is to make respondents comfortable in an open and respectful environment so that true perceptions and feelings about the issues being explored are forthcoming. Prior to the focus groups, he learns the objectives of the project in a briefing with the client team so that the post session report on key findings and implications are meaningful, relevant and actionable.

Prior to becoming President of Direct Feedback Inc., Patrick spent over 12 years in the agency business at Leo Burnett, Della Femina and Ketchum. During this time, he rose through the ranks of client service to Vice President Management Supervisor and headed the strategic planning for all Ketchum offices throughout the United States. He worked on such brands as Nestea, Revlon Beauty Aids, Heinz 57 Sauce, and Lean Cuisine.

In conjunction with his professional service in the field of marketing communications, Wood served as an adjunct professor at Duquesne University teaching in the Graduate Communications Program. At that time, he became the Director of the Entrepreneurial Marketing Assistance Program and consulted with small businesses and start-ups in addition to hosting seminars in guerrilla marketing and communications.

Patrick earned his M.A. in a two-year program at the University of Notre Dame after graduating Cum Laude from Saint Norbert College. His academic record is distinguished—including election into Who’s Who in American Colleges and Universities and into the Phi Delta Epsilon National Honorary Society.

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Sherri Mignella
General Manager

Sherri Mignella is the General Manager of Direct Feedback and is responsible for the day to day operations. Sherri helps manage the office to oversee that all projects are being completed on time and within budget. Sherri also updates and maintains the computer network, printers, and various equipment in the office. She also troubleshoots any computer software problems the office experiences.

Sherri has over 10 years of experience in marketing research and communications. She started her career working in marketing communications and then migrated to the research field. Her past experience ranges from accounting, report writing, database management and mailing services.

Sherri earned a BSBA in Accounting and a minor in Marketing from Duquesne University.

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Allison Saeler
Call Center Manager

Ms. Saeler is responsible for the interviewing, hiring, and training of the Call Center personnel, as well as on-going monitoring for quality control. In addition, she is responsible for the daily management of the qualitative and quantitative research projects, project tracking, and maintaining Direct Feedback’s consumer database.

Allison is a graduate of the University of Pittsburgh with a BS in Biological Sciences. Ms. Saeler has extensive research experience through independent and dependent university funded research.

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