Direct Feedback offers a variety of specific research and consulting products, services and management information tools and resources. All programs are designed to effect sales growth, increase market penetration, enhance the cost-effectiveness of advertising programs, research new business and product development concepts, increase customer satisfaction, and promote long-term customer retention and repeat business.

Advertising Evaluation
Direct Feedback assists clients in evaluating advertising concepts and approaches, such as collateral material, video and audio copy, and message development. Research techniques include telephone and mail surveys, one-on-one interviews, consumer panels and focus group studies.

Customer Satisfaction Measurement and Tracking
Direct Feedback seeks to obtain and analyze customer feedback relating to the overall level of satisfaction with a client's products and services in the most objective and effective manner possible. The company helps clients establish specific goals and benchmarks with which to evaluate a standard of customer service and track their performance on an ongoing basis. Direct Feedback's tracking and monitoring services also enable clients to determine the effectiveness of internal improvement efforts and actions. These services are used by clients to attract and retain customers and expand their customer base.

New Product Development
The Company assists clients in determining the market potential and economic viability of new products and services, including price sensitivities, competitive offerings, packaging and need.

Political and Opinion Polling
The Company conducts surveys relating to issues which impact community, city and state levels. Through this polling process, clients are able to identify major issues of public concern, and to measure name recognition and public image perceptions of public officials. The data provided from this research helps elected officials and potential candidates with their campaign planning and positioning.

Sales Lead Generation
Direct Feedback handles all administration functions necessary to qualify prospects, confirm the primary decision makers, and identify key factors in the decision making process. Detailed reports are provided to clients regularly and "hot" prospects are faxed or emailed daily. The Company also develops sales and advertising programs utilizing specialized direct mail and telemarketing techniques.

Staff Performance Audits
The company develops and implements specialized programs to assist clients in the measurement and evaluation of the strengths, weaknesses and overall performance of employee and staff personnel based on the opinions and perceptions of customers. Data gathering techniques include telephone surveys, focus group studies, response cards, mystery shopping, direct interaction and one-on-one interviews.

Direct Feedback, Inc.
225 West Station Square Drive, Suite 545
Pittsburgh, PA 15219
Phone: 800.519.2739 or 412.394.3676
Fax: 412.394.3660
www.dfresearch.com